Helping a Bank in selling its products

Not so simple for a bank to sell a term deposit product to its customers! Available data are hardly good enough to correctly define the best target customer, but something good can be made to increase the success rate of the sale campaigns.

Check "mcnulty_deliverables" folder into my Metis repository to see my findings!

Analysis results are summarized into the D3 PDF file.

Analysis Tools: Machine Learning Algorithms, Supervised Learning, Cross Validation